As I mentioned in my last post, we recently launched a new burger and I went to NYC to promote it. Our burger is bold, unapologetic and stands out far above the rest just the way America the Beautiful does.
When it comes to capturing our audience, we are really in a league of our own. Recently, I talked to CNN Money’s Cristina Alesci’s CNN about CKE’s unique approach to selling burgers and our latest creation. The network wrote a post titled, Model in a hot tub on a truck showcases Carl’s Jr. new 1,000-calorie burger, which lets you link directly to the interview.
Cristina starts off the segment by saying that, “Carl’s Jr. and Hardee’s could quite possibly be the bro-iest brands in America.” This is a great compliment. As I told Cristina during the interview, we have the “most beautiful burgers in the world” and we make ads with the “most beautiful women in the world” in order to reach our Young Hungry Guys (or guys like me who still aspire to be young). Our marketing approach works because we know exactly who we are, who are customers are and what they want to eat. Our number one priority is to give them a better burger, a better experience than the one they had before and this helps us to stand out against our competitors.
Perhaps this is why Cristina admits that our approach seems to be working since last year we hit the $3 billion sales mark “while competitors limped along.” As hard as it may be for some of you to believe, I completely agreed with CNN. I hope it won’t be the last time.