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Appearances: Varney & Co. – Andy Puzder on Anheuser-Busch’s CEO: Don't offend your target market

On Friday, Andy joined Stuart Varney on Varney & Co. to discuss the CAVA group’s stock soaring in its market debut and Anheuser-Busch CEO's letter to customers regarding ongoing backlash. On CEO Brandan Whitworth's message to customers addressing the Bud Light controversy, Andy argued that Whitworth needs to either be "more definitive" or "get rid of the brand.”

ANDY PUZDER: Look, the lesson here is it's twofold. One is, don't offend your target market. Now, I can't believe I have to say that, but apparently I do have to say that at this point in the business climate, don't offend your target market. And if you do offend them, come out quickly, rapidly and definitively and take back whatever you did. You can't offend the people that create the market for your product and expect to do very well. And these half measures are not going to work. They're just not going to work. He needs to be more definitive or he needs to, you know, get rid of the brand and come out with another brand that meets his customers' needs.

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